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Never defined by one skill set,
we push the visual communication
boundaries to deliver outstanding
results on all fronts.
OUR SERVICES | VISUAL COMMUNICATION
Our passion is creating effective visual communication tools for many purposes. We challenge the notion of what traditional
graphic design firms have become by applying a hands on approach to controlling various phases to a design solution.
Starting out in a two dimensional graphic environment we extent this vision by integrating creative signage solutions, eye catching product displays, interior feature walls or environmental graphic solutions as part of holistic approach to your design needs. The impact of integrated design solutions
is far more effective and can be a measurable business tool by creating a clear and precious message your customers can understand. Your identity
must be represented in a consistent manner and display a unified message. Simply put, we don't hand you a CD at the end of the project and expect
our client to forward it on to various finishing industries, eg printers, signwriters ect. This in our opinion is how your brand and its message can get
diluted along the way. Below are some of the steps and services we offer when creating your brand identity.
STRATEGIC ANALYSIS
VISUAL IDENTITY & BRANDING
GRAPHIC & WEB DESIGN
ENVIRONMENTAL GRAPHICS
This is how we began the journey, by understanding our clients vision for their brand. We gather
a range of information using questionnaires and discussions with our client to identify their message. We compare existing competitors and market trends
to formulate a clear brief moving forward. It's important to be right first before commencing any
design works.
Now we began developing a strong identity for your brand. Simply put, your brand is your promise to your customers.
It tells them what they can expect from your products and services, and it differentiates your offering from your competitors. This is
the stage your colours, logos
and visual guidelines are
being developed.
Strengthening your brand's identity we tailor various graphic
and web design services in developing brochures, annual reports, promotional mailers and
websites. Often standard in their structure we unify the brand message and allow the literature
to complement the visual elements. The target is to get
the readers to think about
your product and services
in a different way.
Part of our integrated design approach, is working on various ways to develop exposure for your brand. The integration of business and product-based messages can be enhance through, signage, interior
displays and exterior elements.
Your visual identity will not only influence your audience from
the outside but help distill your brand message inside and
within in your organisation.
Branding | Brand strategy, Brand identity, Visual identity, Graphic design
Print | Books, brochures, reports, printed marketing
Digital | Websites & user interfaces, Social media & Presentation
OTHER SERVICES | SPATIAL GRAPHIC ENVIRONMENT
STRATEGIC WAYFINDING DESIGN
DEVELOPING SIGNAGE PROGRAMS
The need to navigate complex environments is becoming more relevant as we head into the future. With limited space, growth in population
and the expansion of services, larger and more complex environments are being built. Corporate, government and private sectors have begun to embrace the importance's of a well design wayfinding solution for their environment. Having worked on wayfinding projects for major hospitals, conference centres and other challenging environments,
you can rely on Ettika Design Consultancy to provide a smart,
cost effective and functional solutions.
We have developed a passion and a great reputation over the years strategising, designing and manufacturing a range of educational, municipality, informational, branding and interpretive signage projects.
In-line with our design philosophy, not only are we creating engaging graphic content with a clear message, it's also extremely important that we look at the sign structure as a whole. Materials, shape, construction and colours are all carefully developed to be in-line with the environment, the brand and its identity. Our approach has allowed us to create and delivery a more captivating signage program which has surpass our clients expectations on many occasions.
Spatial | Signage & wayfinding, Exhibitions, Interior graphics, Display environments
FEATURED PROJECT | 2015
St John of God Geelong Hospital (Redevelopment)
During the major redevelopment work's of St John of God Geelong Hospital campus, Ettika Design Consultancy was commissioned to design, project manage, manufacture and install their wayfinding and site branding works. The project
was split into 4 key considered signage systems which includes the exterior
vehicle directional, basement parking, internal wayfinding and building
branded components.
KEY PROJECT MILESTONE
- Exterior vehicle & pedestrian directional signage
- Building branding signage works
- Split 3 level basement parking wayfinding
- Internal signage, wayfinding program (Level 1 – Level 6)
- Emergency department exterior & internal signage
- Theaters & day stay signage
- Granada Medical Centre - Building 88
DESIGN SERVICES
- Create the signage styleguide & production documentations
- Graphic design layout of all content and visual aids
- Visual designs (3D & 2D) layouts
- Site mapping and floor plan integration
Spatial | Signage & wayfinding, , graphics elements, visual information
OUR PARTNERS
Ettika Design Consultancy has a strong partner in RL Signs working
side by side from the moment we present the concepts to the final manufacturing and installation is completed.
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